Taking medicine as prescribed is essential for controlling chronic conditions, treating temporary conditions, and overall long-term health and well-being.
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Patient adherence to medication is a problem. The cost of medication nonadherence in the U.S. alone is estimated to be between $100 billion
Andrew Bellinger, a cardiologist, was inspired to tackle the problem based on data showing heart attack patients were not consistently taking their medication. “These are patients who had a serious, life-threatening problem,” says Bellinger. “They were hospitalized and prescribed medication for the problem and to prevent it from recurring. Still, the adherence rate to the medication, six months out, was about 45 percent. When the medicines were then delivered to patient’s houses for free, the adherence rate only improved by eight percent. I knew we had to do more to help these patients. Even a small improvement in the adherence rate can help save lives.”
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Short Videos Can Be Effective for Improving Medication Adherence!
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Pharmacy Times® interviewed Patrick Campbell, PharmD, PhD, the senior director of research at the Pharmacy Quality Alliance, about why sending a short video to a patient’s phone can improve primary medication adherence and why it’s more effective than text messages. What do you think?